Innovation diffusion models with marketing variables

Abstract

The adoption and diffusion of new ideas or new products bya social system has been studied extensively for the past twenty years. In a previous paper[9], we have presented a review of the most important models developed to describe the time pattern of the spread of an innovation in the market place. Most of the models considered so far are generalizations of the BASS model. In this paper, wewill expose extensionsof this class of models which include marketing variables.